The business, its audience and context. Before sketching, we define what the brand needs to communicate and which problem it must solve.
About us
Your partner in brand design and communication.
Inkastar connects strategy, design and communication. We combine experience developed in the Russian market with a Latin American perspective to work with businesses internationally.
A visual direction with a clear rationale. We turn it into identity, guidelines and applications that work as a system.
The application and evolution of your brand, within the agreed scope. The aim is to keep every new piece moving in the same direction.
Team
The people behind Inkastar
A small, approachable team with clear judgement. You speak directly with the people designing your brand.
DE
Denis Espinoza
CEO and creative designer
A Peruvian brand designer and art director with 16 years in branding. He leads strategy and creative direction on every project.
KL
Kenneth López
Strategy, operations and design
He organises the studio's processes and growth, and designs alongside the team to keep every project moving clearly.
MG
Marcos Gonzales
Account manager
Your first point of contact at Inkastar: he listens to your needs, prepares the proposal and supports the project from start to finish.
Principles
How we think
- Design with intentionEvery creative decision responds to a need or an objective. We don't design simply to decorate.
- Clarity before noiseUnderstandable messages and clear visual hierarchies that make communication easier.
- Form serves the ideaThe concept guides visual decisions. Aesthetics matter, but they need a purpose.
- Built to growUseful solutions today, with the consistency to evolve alongside your business.
- Thoughtful collaborationWe recommend a scope that responds to the business and explain our decisions throughout the process.
Contact
Let's define your brand's next step.
Share your context in the brief or ask about a 30-minute consultation. We understand the situation first, then propose an approach.
