Branding
Real-world brand analysis and guides to strategy, identity and design. Understand what your business needs before commissioning a project.
A logo still living among the pines, ten years later
Denis Espinoza revisits Yolochki Park and finds his logo still in use. A reflection on identity, longevity and when to preserve a brand.
Witallanse: from a brief to an identity and packaging system
How the brief, moodboard, color and patterns shaped Witallanse’s identity. Six questions for assessing a visual direction before approving…
Why your logo does not have to explain everything
Your logo identifies your business; the whole brand builds its associations. Five criteria for evaluating a proposal beyond hidden meanings.
The real cost of a cheap logo
A cheap logo can help test an idea. Assess adaptation, implementation, maintenance and replacement before choosing the scope of your brand…
Let's define your brand's next step.
Share your context in the brief or ask about a 30-minute consultation. We understand the situation first, then propose an approach.
