Decisions that build your brand.
Real-world brand analysis and guides to strategy, identity and design. Understand what your business needs before commissioning a project.
A logo still living among the pines, ten years later
Denis Espinoza revisits Yolochki Park and finds his logo still in use. A reflection on identity, longevity and when to preserve a brand.
When does your company need a rebrand? The Amadon case
The Amadon case connects a new business stage with its identity. Four checks before deciding whether your company needs a rebrand.
Witallanse: from a brief to an identity and packaging system
How the brief, moodboard, color and patterns shaped Witallanse’s identity. Six questions for assessing a visual direction before approving…
Why your logo does not have to explain everything
Your logo identifies your business; the whole brand builds its associations. Five criteria for evaluating a proposal beyond hidden meanings.
The real cost of a cheap logo
A cheap logo can help test an idea. Assess adaptation, implementation, maintenance and replacement before choosing the scope of your brand…
How much does a logo cost in 2026, and what should it include?
What determines a logo’s cost, how to compare quotes and which files, revisions and applications your project should include before you…
Freelancer, studio or agency? Who to choose for your logo and brand identity
Compare freelancers, design studios and agencies by scope, communication, deliverables and revisions before commissioning a logo or brand…
AI in logo design: explore ideas, then design with intention
Learn how AI can support early idea generation—and why strategy, selection, drawing and testing by a designer are what turn an idea into a…
Let's define your brand's next step.
Share your context in the brief or ask about a 30-minute consultation. We understand the situation first, then propose an approach.
